Maintaining same keywords
While working with keywords, we often forget one essential aspect of it. The fact that we need to remember is that maintaining same keywords or key phrases in relevant places for an effective SEO strategy is significant. It facilitates the search engines to easily identify the keywords and understand the relevance of your content which will lead to better ranking in search results.
Title / TitleTag:
This is one of the most critical on-page elements for SEO as it provides search engines and users with a single liner of the entire content. It is important that you include the primary keyword in the title tag to help search engines understand the topic of the content. This is equally important for the users as it helps to provide a clear idea of the relevance of content, they are looking for in search engines.
Meta Description:
Meta description is another crucial segment for on-page optimization that provides a little bit detail on the content published. It shows in the search engine results along with the Title Tag that facilitates the users to understand the summary of the content.
It is necessary to include the primary keyword / key phrase exactly mentioned in the title tag so that search engines can understand the relevance of the content which in turn increases the likelihood of a user clicking on your link to find out the desired information.
Content:
It is also essential to include the primary and secondary keywords naturally throughout the content. Most importantly you need to maintain the exact keyword / key phrase you have used in Title Tag and Meta Description. Distribute the keywords by adding a prefix or suffix to it across your content for establishment of relevance It helps search engines understand the topic of the content better.
However, you need to keep it mind that the keyword is used naturally as a part of the content and not just placed randomly. In those cases, the readability scores of your content increases as well.
You need to understand that inserting your keywords in the sections of title tag, meta description, and content is not the only factor that determines a page’s ranking in search results. It is important but there are other on-page and off-page optimization factors that determine the relevance and quality of the content. For example, search engines measure website’s authority, quality backlinks, user experience, speed of the site, etc. to understand the merit of the content or page.
Conclusion
Maintaining same keywords in the title tag, meta description, and content is an important aspect of on-page optimization, a factor that we must not ignore. It helps search engines to understand the relevance of your content to a specific keyword / key phrases and increases the possibility of your ranking at better position in search results. The most important element is to use the keyword in a natural manner throughout the content including in the topic-head or headline. It would be wise to use the keyword 4-5 times and not more than that.
Check out these web links and you will instantly know how keywords are placed in the paragraphs.
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